The world is increasingly dependent on algorithms and big data to inform and support decision-making. Organizations, private and public, for-profit and not-for-profit, are keen to introduce data-driven systems and methods to support management functions but lack the knowledge and the people to integrate the new technologies and adjust their systems and culture to leverage them.
These organizations need translators – people who understand organizations and the managerial problems they face, how to use technology and leverage data to solve them, and how to set up internal and external systems that enable the required ecosystem.
The program curriculum is innovative and corresponds to the needs reported by all types of organizations, at a national or international level, and involves a specialized and research-active teaching staff.
The Master in Business Analytics aims at the development of solid technical, organizational, leadership, critical thinking and communication competencies for future managers and leaders of organizations (public or private, for-profit or not-for-profit) in a context increasingly dependent on algorithms and hybrid (human-machine) systems for decision making.
Who is it for?
With a collaboration with the Department of Computer Science of NOVA School of Science and Technology, the program brings together the technical and personal competencies of management with technology.
This multidisciplinarity is key to attract applicant profiles with a first cycle educational background in Sciences, Technology, Engineering or Mathematics, but also Economics, Finance or Management.
What will you do next?
The program is focused on the education of translators, i.e., people who understand organizations and the managerial problems they face and know how to use technology and leverage data to solve them, a profile with a very wide scope and highly demanded by companies in all businesses all over the world, in particular in the most competitive and globalized sectors.